Welcome
Below you'll find artifacts from an adventurous career in communications that spans years, industries, styles, and media. Most of this work I did for money; some of it was labor of love. If you are bringing about positive change in the world, I would like to team up with you. 

Web

 Sasser Family HOldings, Inc.:  a global transportation corporation

Sasser Family HOldings, Inc.:  a global transportation corporation

 Union Leasing:  Auto Fleet Leasing and Management

Union Leasing:  Auto Fleet Leasing and Management

 hlb:  Meaningful medical, industrial, and consumer design. 

hlb:  Meaningful medical, industrial, and consumer design. 

 Heather Mccutcheon:  this is the portal to many cherished projects and endeavors

Heather Mccutcheon:  this is the portal to many cherished projects and endeavors

 Union Leasing:  targetted microsite for specialized market segment

Union Leasing:  targetted microsite for specialized market segment

 Imaginative studios:  wedding photography 

Imaginative studios:  wedding photography 


Corporate Comms & PSAs
Internal and external, B-toB and consumer, digital and print; I've done it all. 

 sasser family holdings, inc.:  an inspiring history of philanthropy

sasser family holdings, inc.:  an inspiring history of philanthropy

 NxGen rail:  track inspection services sell sheet

NxGen rail:  track inspection services sell sheet

 Not in our name:  raising awareness of sex trafficking among mts

Not in our name:  raising awareness of sex trafficking among mts

 Not in our name:  I poured my heart into this important cause

Not in our name:  I poured my heart into this important cause

 American Academy of pediatrics:  full-page periodical ad

American Academy of pediatrics:  full-page periodical ad

 Illinois’ National Electronic Disease Surveillance System

Illinois’ National Electronic Disease Surveillance System

 Sasser Family Holdings, Inc.:  Branding & CUlture Driver

Sasser Family Holdings, Inc.:  Branding & CUlture Driver

 Nxtrack:  Line-speed rail inspection services

Nxtrack:  Line-speed rail inspection services

 "Then & Now" employee profiles via intranet:  internal team building

"Then & Now" employee profiles via intranet:  internal team building

 Union leasing:  brochure for college campuses

Union leasing:  brochure for college campuses

 Sasser Family Holdings, Inc.: HR Recruitment brochure

Sasser Family Holdings, Inc.: HR Recruitment brochure

 Sasser Family Holdings, Inc.: HR  First interview takeaway

Sasser Family Holdings, Inc.: HR  First interview takeaway

 Reiki Brigade:  the world needs more healers

Reiki Brigade:  the world needs more healers


Broadcast
I wrote and produced hundreds of spots for radio and TV back in the day. Here are a couple scripts that survived, and more recent videos I shot, wrote, narrated, and edited myself. The message in these videos is more valuable than any that came before, but the production value reflects the budget ($0). 

 Radio scripts from years gone by

Radio scripts from years gone by

 Reiki brigade:  reiki for recent parolees

Reiki brigade:  reiki for recent parolees

 Reiki brigade intro video:  healing the world, ten minutes at a time

Reiki brigade intro video:  healing the world, ten minutes at a time

 Midwest Reiki community:  Reiki for homeless veterans

Midwest Reiki community:  Reiki for homeless veterans

 Midwest reiki community:  Reiki for medical students at a national conference

Midwest reiki community:  Reiki for medical students at a national conference


Journalism
When I'm passionate about something (such as expoising sex trafficking of children under the guise of massage therapy or helping to heal veterans with PTSD), I want to get the word out. Massage & Bodywork Magazine goes out to more than 800,000 licensed therapists nation-wide. Each of these articles created a ripple effect throughout the industry and earned me an award from the American Massage Therapy Association. The series of articles in the human trafficking issue I prompted also earned the publication a Folio award for editorial excellence.

 Hiding in plain sight:  human trafficking's impact on massage therapy

Hiding in plain sight:  human trafficking's impact on massage therapy

 REiki and PTSD:  easing the burdens of war

REiki and PTSD:  easing the burdens of war


Books
I loved documenting my client's family business—from its humble beginnings in 1928 to is present global success—in the form of a hardcover keepsake. And I occasionally make appearances at bookstores and wellness conferences to read from my own memoir and share my personal expansion. I'm very versatile. 

 Sasser Family Holdings, Inc.: Deep roots to broad branches

Sasser Family Holdings, Inc.: Deep roots to broad branches

 Connecting the dots:  from ad exec to energy practitioner

Connecting the dots:  from ad exec to energy practitioner

Heather McCutcheon
773.771.3404   email